From the Blog
Thinking out loud
Practical thinking on AI, automation, and software for teams that want to move faster. No hype, just what works.
Software isn't what it used to be
The creator of Node.js said it: the era of humans writing code is over. What that means for developers, and for your business.
Read →The Silent Revolution
When GPT-3.5 launched, the whole world noticed. Something happened recently that I think is much bigger, and almost nobody is talking about it.
Read →Don't start with AI. Start with your processes.
"We want to do something with AI." Fine, but what do you want to automate? If your processes are a mess, AI just makes them a faster mess.
Read →Why custom software is now cheaper than SaaS
The build-vs-buy math has flipped. Custom software is often better and cheaper than another subscription. Here's why.
Read →Too many tools? The answer isn't another tool.
The average SMB pays €500–1000/month for SaaS. The fix for tool-chaos is not Zapier. It's to consolidate, or build your own.
Read →AI risks for businesses: what can actually go wrong?
There are 3 real AI risks for SMBs, and one that's bigger than all three combined: doing nothing.
Read →How much does an app cost to build in 2026?
Software development is 4–8× faster today. Projects that cost €50,000 now cost €5,000–15,000. That changes which projects make sense.
Read →AI for SMBs: why you have a huge advantage right now
In the next 2–3 years, some SMBs will leapfrog their bigger competitors. The window is closing. Are you in?
Read →How Magic of Me cancelled €500/month in SaaS licenses
A case study: we replaced 6 separate SaaS tools with one custom system. The result: lower costs and a better process.
Read →Talk to us
Let's find the 20% of work that shouldn't be manual.
A 30-minute call. No pitch deck, no pressure. We listen first. If AI isn't the right answer, we say so.