AI for hungry businesses

AI isn't scary.
Getting left behind is.

We close the gap by helping your team use AI with confidence, automating the routine so they can focus on what they do best.thinking clearly.winning clients.creating value.building relationships.

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Trusted by teams with better things to do.

The Gap

Every month you wait, the gap widens.

An AI-native competitor answers a client brief the same morning. Most teams still take days. And MIT found that 95% of AI pilots never make it past the demo. The gap isn't trying AI. It's making it stick.

Methodology

The Soulcycle.

How we deliver, end to end: one process per cycle, scoped in days, built in weeks, owned by your team at the end. Then we pick the next one.

Phase 1 · Understand

Scope

Sit down with the people who own the problem · agree what success looks like

As-Is

Map how the work flows today · find where the hours leak

To-Be

Design how the work should flow · decide what to automate and what stays human

Phase 2 · Build

Build MVP

Build the first working version · pilot it with a handful of your own people

Iterate

Test sessions with real users · refine until it fits their day

Phase 3 · Adopt

Industrialize

Make it survive the messy exceptions · deploy to production

Onboarding & Post-live support

Train the team & drive adoption · support that stays after go-live

Selected Work

Four businesses. Four problems. Four systems they run without us.

Four industries, one pattern: find where the hours leak, build the system, hand over the keys.

Legal Tech

Half the time to draft a deed

AI reads the full dossier, generates each clause, and flags the edge cases. The notary reviews and refines. Active in 4+ offices in Belgium.

Before: 4 hours of retyping, cross-checking, reformatting.
After: 2 hours. AI drafts every clause. The notary shapes the result.

4+Offices live

800hFreed / year

Read the full case →

FMCG / Field Operations

Every Unilever rep's week on one platform

PowerPoint planning replaced by one platform that tells every rep what to execute in-store.

Before: PowerPoint decks, email threads, inconsistent execution in-store.
After: One role-based platform. 500+ reps hitting the same standard.

500+Field reps

5wScope to production

Ask us about this build →

Event Agency / Budget Automation

From brief to budget in hours, not days

AI reads client briefings, transcribes brainstorms, and auto-matches 200+ catalog items into a complete budget.

Before: Days of back-and-forth between brief and first budget.
After: Brief in the morning, costed proposal by lunch.

<1dTo first budget

200+Items matched

Read the full case →

IT Consultancy / Talent Matching

Consultants matched to vacancies in minutes

AI matches consultant profiles to open vacancies across We+ BNL and generates tailored CVs optimized for each client's screening. Started as a hackathon, now in production.

Before: Fragmented CVs across systems, gut-feel matching, consultants waiting on the bench.
After: AI-matched profiles and client-ready CVs in minutes. Every bench-week saved is pure margin.

6–8wTo working version

LiveAcross We+ BNL

Ask us about this build →

Sound like your week? Talk to us →

What clients say

In their words.

This is the competitive advantage I was looking for.

Han Staelens, Managing Director, Panama Events Brief to budget in under a day

This gives me back the time to truly care for my customers.

Tia Quireyns, Notary, GQ Notary Office Hours back every week

Free Resources

Find out where you stand

PDF · 5 min

How ready is your business for AI?

Ten questions. Five minutes. Score yourself on the five axes that decide whether a pilot actually ships, or stalls.

Download the self-check →

PDF · 1 page

Why 95% of AI pilots fail

A one-page breakdown of the five ways pilots die, and the four things the 5% do differently. Backed by MIT, BCG, Gartner.

Download the field note →

The Team

No account managers. The team you meet is the team that builds.

Ivan Westerhof

Co-founder · Tech Lead

Shipped 50+ enterprise AI systems on 5 continents. Proximus, NMBS, AT&T, European Commission, Singapore Institute of Technology, Rawbank.

Samuel Eggermont

Co-founder · Strategy Lead

Brings AI into Belgian SMEs, from first scan to working tool. Before Soulware: OG Studio, building for RBFA, WPP and Acerta.

Koen Schrooten

Co-founder · Business Lead

Co-owner of Wundermart, retail tech across Europe. Ran companies for private equity. Builds the partnerships that make deals work.

Arlind Hajredinaj

Senior Developer

10+ years shipping production software. Builds the Panama knowledge platform end to end.

Nicolas Galindo

Medior Developer

Full-stack engineer, 5 years in. Takes client builds from first scope to deployed product.

Michiel Bleys

Advisor

15+ years at Unilever as Global Execution Director. Rolled out platforms across countries that don't report to each other. Makes sure ours stick.

From the Blog

Field notes

AI & Software

Talk to us

Notaries got 800 hours back. Let's find yours.

A 30-minute call. No pitch deck, no pressure. We listen first, then tell you exactly what we would build and what it costs.

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Reply within 24 hours

30 minutes, then you decide

Honest if AI isn't the fit

AI isn't scary.
Getting left behind is.